15 May 2017
On-demand massage provider Soothe enters Australian market
BY Tom Walker
US-based on-demand massage service Soothe has entered the Australian market, launching in the cities of Sydney and Melbourne.
Currently operating in 53 cities across the US, Canada, and the UK, Soothe offers a wide range of massages for singles and couples – delivered at home or anywhere customers want – and operates daily between 8am and midnight.
Massages are fixed-price per person and the company has announced the Australian prices will be set at AU$119 (US$88, €80, £68) for 60 minutes and AU$229 (US$169, €155, £131) for 120 minutes.
"Our rapid growth is really due to the high-quality treatments our massage therapists deliver, combined with flexible work opportunities and higher wages that Soothe provides for massage therapists," said Soothe founder and CEO Merlin Kauffman. "Our therapists earn two to three times more than the industry standard."
Kauffman created the company in 2013 while studying, a period when he was frequently traveling. After finding it difficult to schedule a massage appointment outside standard business hours, he came up with a solution which has now grown into an international business.
Last year, the company expanded outside of the US when it started operations in London, shortly after it received US$35m (€31m, £24m) in growth financing from investor The Riverside Company
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