10 Jul 2017
Picsolve announces collaboration with Merlin Entertainment
BY Lauren Heath-Jones
Picsolve has collaborated with Merlin Entertainment on its newest attraction, Little Big City, Berlin.
Little Big City takes visitors on a whistle stop tour of Berlin’s history starting in the Middle Ages, through the rise and fall of the Third Reich and the Berlin wall, before culminating in modern day Berlin.
The attraction features 3D interactive miniature sets and projection mapping to showcase key events from history and bring the experience to life.
It also features Picsolve’ innovative green screen queue line technology, which immerses guests in the miniature sets and allows them to have their image captured in front of a variety of different backgrounds, including the Berlin Wall and the TV tower. Guests are able to instantly share these images via social media.
Picsolve is the only content capture partner across Merlin Entertainment’s attractions in Berlin, having previously provided image capture solutions at Madame Tussauds Berlin, Sea Life Berlin, Legoland Discovery Centre Berlin and Berlin Dungeon.
This installation marks Picsolve’s fifth collaboration with the Little Big City Operator.
Alan Wright, CEO at Picsolve, says: “At Picsolve, we see ourselves as our partners’ brand guardians. This new win extends our relationship with Merlin Entertainments, and the fact that we provide innovative technology at all its operations in Berlin is testament to the fact that we are their trusted partner”
Danny Low, head of Retail New Development Midway and RTP, Merlin Entertainments, says: “Little Big City is a world class destination and we required a partner with unrivalled experience in the image capturing space.
Low adds: “Through Picsolve’s content capture solutions, the visitor experiences will become even more powerful, memorable and immersive, ensuring consumers have a fantastic experience with us,”
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