13 Jul 2017
Boutique brand Digme Fitness to open fourth studio
BY Deven Pamben
Digme Fitness will be opening a 3,900sq ft (362sq m) pay-as-you-train branch in London's Blackfriars next week, offering cycling and HIIT classes.
Launched in June 2016 in Richmond, southwest London, the boutique brand also has studios in Moorgate in central London, and Oxford.
The Blackfriars facility will comprise two studios; Ride for indoor cycling classes and Matrix for HIIT.
The Ride studio will have 54 bikes arranged in an arena style, with two big television screens at the front. Bikes will be linked to the screens via bluetooth and riders will see his or her avatar cycling along a virtual road.
Ride will have two types of classes; Beat, which is all about music, and Performance, which is statistics-based and technical.
The Matrix studio will have nine Technogym SkillMills, kettlebells and TRXs and the programme will be based on ‘run, condition, move’.
Digme Fitness Blackfriars will initially hold 96 classes every week, each running 45-50mins and available to buy individually or as packages.
The gym also changing facilities, with Dyson hairdryers and Cowshed products, and a grab-and-go fridge for smoothies and protein shakes.
Geoff Bamber, Digme’s chief executive, said: "We are incredibly excited to be opening our fourth studio in this amazing location. We’re a few steps from the platform in Blackfriars Station, so for anyone commuting here it’s fantastically convenient. We have two great concepts in Ride and Matrix, and we’ve invested heavily to ensure we have the best available equipment, technology, facilities and instructors. We place a strong emphasis on community and inclusion in our classes, so we’re very much looking forward to creating that in Blackfriars.”
Digme Fitness Blackfriars opens on Thursday (20 July).
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