19 Jul 2017
Diversity is the key to retention: Traditional operators turn fitness on its head with MoveGB
BY Lauren Heath-Jones
New research shows there is a simple trick to extending health club membership life by four times.
Variety, it turns out, is not only the ‘spice of life’ but the secret to fitness retention.
MoveGB, the UK leading Variety Membership provider, has shown that its members, ‘Movers’, are four times more likely to be active than the average gym goer, with the variety and flexibility on offer keeping them exercising for longer periods of time.
The success of MoveGB’s ‘variety membership platform’, has seen an increasing number of traditional leisure operators signing up to this innovative and sustainable business model in a bid to keep their customers active for life and transform the way people choose to exercise.
Virgin Active and Everyone Active are just a couple of the leading operators using MoveGB to drive increased membership sales and generate new income streams. Having increased member loyalty and retention through MoveGB it’s been a win-win model for them and their customers.
With over 200,000 registered members and almost 3,000 leisure operators, MoveGB provides access to thousands of gyms, studios and classes through one flexible membership.
From large brands such as Pure Gym and Virgin Active, to local gyms, boot camps, yoga classes, climbing walls (and even the odd handstand class), thousands across the UK are now subscribing to the premium service which removes many of the traditional barriers to exercising.
MoveGB is the largest provider of ‘Variety Memberships’ to the UK health and fitness industry and continues to lead the way in increasing activity levels of the population. Movers average visit frequency is almost twice that of the industry average and length of stay is four times.
MoveGB launched in Bath and Bristol only a few years ago and now boasts over 12% of the population of these cities as users.
Close Window