20 Jul 2017
Barry's Bootcamp to open new studios in Europe
BY Lauretta Ihonor
Boutique fitness brand Barry’s Bootcamp is set to increase its European footprint as it opens its first studios in Stockholm and Milan later this summer.
The recently-announced openings form part of the indoor bootcamp company’s global expansion plans, which will see new studios also opened in Toronto, Atlanta, Dallas and Washington D.C before the end of the year.
Expansion of the company has long been anticipated after it received an undisclosed sum from the private equity firm North Castle Partners in 2015 to "fuel the growth and expansion of the brand".
The upcoming openings will bring the global Barry’s Bootcamp studio count to 39.
Until now, the US company’s European presence has been limited to three sites in London and two in Norway.
Speaking about his decision to bring the brand to Sweden, founder of Barry’s Sweden Rasmus Ingerslev said: ”The combination of a fantastic workout, a nightclub-ish setting and a rock star trainer who worked her playlist like a pro DJ gave me a total adrenaline rush when I tried this in the US – and I wanted more.”
Barry’s Bootcamp is a treadmill- and floor-based high-intensity interval training (HIIT) workout. It was founded in Los Angeles in 1998.
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