29 Aug 2017
Snap Fitness partners with country singer Tim McGraw for new fitness chain
BY Tom Walker
US-based health club operator Snap Fitness has partnered with Grammy-award winning country music star Tim McGraw to create a chain of signature health clubs.
To be called Tru Mav – a shortened version of True Maverick – the new brand will feature custom equipment and workout programmes based on McGraw’s own workout routines and music.
While the initial locations for the chain are yet to be announced, Snap has confirmed that the first will be in the US, with an opening date set for 2018.
There are also plans to expand the concept outside the US, across countries where Snap already has a presence. The company currently operates more than 2,000 clubs in 19 countries – including the UK, Spain, The Netherlands, New Zealand and Australia.
The Tru Mav clubs will be jointly owned by Snap and McGraw
McGraw is known for hits such as Southern Voice and is also famous for his fitness regime, which he has often referred to as being the “secret behind his rigorous tour schedule”.
“Fitness and healthy living are a key part of my music and life,” said McGraw. “Working out becomes a habit when it’s an easy part of everyday life, and that’s why I’m partnering with Snap Fitness. Physical fitness is something I value – it can help you live your best life.
“These gyms will help folks who are short on time find their fit. They’re encouraging communities that support people who are working toward their own fitness goals.”
Peter Taunton, founder of Snap Fitness, added that the chain will look to benefit from McGraw’s popularity and get people more physically active.
“Having Tim’s involvement will help encourage and motivate more people to start exercising and pay better attention to their health and wellbeing,” he said.
Budget operator Snap Fitness was founded by serial fitness entrepreneur Taunton in 2003. Taunton’s other ventures include brands such as 9Round, Farrell's, YogaFit, STEELE Fitness and Fitness On Demand.
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