04 Sep 2017
IT pop-up attraction comes to Hollywood
BY Tom Anstey
A new pop-up attraction has come to Hollywood’s Walk of Fame, with a recreation of the house from the remake of Stephen King’s IT opening to the public ahead of the movie’s release on 8 September.
Created by Warner Bros, the haunted house has been extremely popular since opening last month, with average queue lines upwards of two hours and online reservations sold out.
Exploring in “Loser Club” groups of seven, guests are guided by “Georgie”, with the experience lasting roughly 20 minutes. Inside the 5,000sq ft (464sq m) attraction, guests – who have to sign a waiver before entering – will experience "pneumatic surprises, live actors, animatronic characters, and state of the art lighting, audio, and video".
The upcoming IT is the first of a planned US$45m (€37.8m, £34.7m) duology based on the 1986 Stephen King horror novel of the same name. It also aired as a 1990 two-part miniseries, which revolves around a predatory alien shapeshifter with the ability to transform itself into its prey's worst fears, allowing it to exploit the phobias of its victims.
The over 18s IT experience runs daily from 11AM until 10 September.
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