03 Oct 2017
Co-ordinate your campaigns with Core
BY Lauren Heath-Jones
When it comes to keeping your brand front of mind, while increasing loyalty and repeat business, Core by Premier Software (Core) has it covered.
Designed specifically for the spa, wellness and leisure industry, Core’s built-in automated marketing function enables you to send personalised campaigns at a time to suit you and your members. In return, class bookings and membership renewals rise, and revenue is increased.
Whether a campaign is based on gender, age, location or facilities used, or is personalised to suit a specific offer such as free personal training sessions, any chosen message can be scheduled and sent automatically. This leaves staff available to develop other areas of the business.
Core’s database can be programmed to send email, SMS or print information, depending on your clients’ preferred communication channel. You can also carefully monitor any campaign using Core’s reporting function. With access to over 200 reports, it has never been easier to see which campaigns work best at which location.
All reports can be downloaded into a variety of formats or scheduled to be sent direct to your inbox at the same time each day.
The Grange Spa, a family-run business located in Lincolnshire, has seen great results since implementing Core’s marketing tool - most notably, an increased response through SMS campaigns.
“The marketing suite in Core is second to none,” says Matt Craven, owner of The Grange Spa.
“With an investment of just £20 on our targeted SMS marketing campaign, we have seen a 7000 per cent return.”
Visit www.premier-core.com for more information.
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