24 Oct 2017
Canyon Ranch expands aesthetics programme to land-based resorts
BY Tom Walker
Wellness pioneer Canyon Ranch has expanded its CR Aesthetics programme to the brand's land-based wellspring resorts, following a year-long pilot throughout its cruise portfolio.
The company launched CR Aesthetics onboard select Celebrity Cruises ships in 2016, marking the first time injectable skin care – including cosmetic fillers – were available to Canyon Ranch guests.
CR Aesthetics is currently offered on six Celebrity ships, with plans to add further ships in 2018.
As part of its strategy to expand its offer of non-surgical facial treatments, CR Aesthetics will launch at the brand's flagship property in Tucson, Arizona, followed by the introduction of the programme at Canyon Ranch in Lenox, Massachusetts.
"The progression of bringing CR Aesthetics from sea to land was a natural development for our brand as we continue to advance in the industry – allowing us to further our wellness mission, help our guests feel like their best selves and drive greater confidence," said Canyon Ranch CEO Susan Docherty.
The move comes six months after Canyon Ranch founders Melvin and Enid Zuckerman, along with Jerrold Cohen, retired from the legacy brand after nearly 40 years.
The founders had built the brand around five pillars: Health + Healing, Fitness + Movement, Spa + Beauty, Mind + Spirit, and Food + Nutrition.
The trio are credited for sparking a movement in the health and wellness industry with the launch of their flagship property Canyon Ranch in Tucson in 1979.
Current CEO Susan Docherty was appointed in 2015 and has a strong corporate background.
Before joining Canyon Ranch, Docherty spent three decades at General Motors, during which she was the first female in the company's 100-year history to be appointed and hold a corporate officer title as vice president of sales.
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