23 Nov 2017
Michael Jackson's estate files trademark for possible museum venture
BY Tom Anstey
The estate for Michael Jackson has filed a trademark application indicating future plans to open a museum attraction dedicated to the pop icon.
Covering a number of entertainment services including the aforementioned museum, Triumph International – also known as The Michael Jackson Company – filed an application on 30 October for "Neverland Ranch" – the name of Jackson’s former California estate.
The application reveals the museum plans, with the filing mentioning “operating a museum and providing guided tours of the museum”, as well as “non-downloadable musical performances, musical videos, film clips, photographs and other multimedia materials featuring music and/or visual representations of Michael Jackson.”
While the trademark application does not confirm a location for such a venture, celebrity news website The Blast said that those close to the matter had been discussing a museum plan for some time. As part of these plans, the trademark filing would secure a name for the venture before moving ahead with development plans, with the design taking inspiration from the Neverland property itself.
Jackson purchased Neverland Ranch in 1988, selling a partial stake to Colony Capital before his death in 2009. The estate boasted a zoo, mini theme park, two railway circuits and a cinema. Now called Sycamore Valley Ranch, the property went to market for US$100m (€84.8m, £75.2m) in 2016, with the dropped in February to US$67m (€56.8m, £50.4m).
Close Window