22 Dec 2017
New Jora Vision exhibition takes visitors on a journey through the 'Golden Age of Travel'
BY Lauren Heath-Jones
Dutch design firm Jora Vision has partnered with Nordic Exhibitions & Events to create Legendary Trunks, a travelling immersive experience that takes visitors on a journey through the ‘Golden Age of Travel’ through a collection of iconic Louis Vuitton trunks.
The privately owned collection is one of the largest in the world and features more than 200 authentic Louis Vuitton trunks, dating back to 1850. It includes pieces owned by Franklin D. Roosevelt, Judy Garland, Ernest Hemingway and Tommy Hilfiger.
The experience, which has opened at the Beurs Van Berlage in Amsterdam, is an interactive walk-through that brings the trunks’ stories to life through immersive displays that provide a contextual touchpoint and an environmental narrative. It is designed to offer a glimpse into key historical events, including the sinking of the Titanic, while the previous owner’s personal belongings provide an insight into their lifestyle. An audio guide tour and an app that visitors can use to unlock secret stories about the trunks is gives guests a more tailored and intimate experience.
Jora Vision has been involved with the project since its initial design development through its production and installation, and was responsible for its art direction throughout. Due to the nature of the exhibition, special attention was paid to ensure that the displays and exhibits were fully portable, with all decorative elements being made up of easy to assemble/disassemble modular components.
The experience, which opened in Amsterdam on 6 December and will run until the 18 February, will tour Europe first, before moving across to the US and Asia.
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