12 Jan 2018
Ricky Hatton’s boxing brand partners Myzone to offer fitness training
BY Deven Pamben
Gyms registered with Myzone will be able to sign up to ‘boxing for fitness’ training sessions following a deal between the wearable technology company and Ricky Hatton’s boxing chain.
The agreement will see up to 200 training classes available to Myzone’s EMEA network of facilities, all developed by Hatton Boxing’s training arm, Hatton Academy.
Fitness instructors and personal trainers will be able to access boxing content and deliver sessions via Myzone screens in the gym, which could also be used to support group training classes.
Members that take part in the classes or training can track their progress, as well as challenge friends and earn points to achieve status rankings.
“This helps any operator to be able to deliver group training with boxing, alongside the Myzone telemetry display with a click of a button," said Myzone founder and chief executive Dave Wright.
“It eliminates the hard work and science that goes into programming, and simply allows the operator to provide instructors that can focus on form and motivation.”
Gyms that sign up will be provided with staff training via the Hatton Academy ‘Fundamentals’ course to ensure instructors and personal trainers learn how to incorporate boxing skills safely into fitness programmes.
They will also receive focus pads and boxing gloves, alongside marketing materials to promote the content.
Jon Eade, managing director of Hatton Boxing and founder of Hatton Academy, said: “Boxing is fantastic for fitness and the new partnership will provide members with access to new training content and a means to track progress via Myzone technology, while further expanding Hatton Boxing’s reach into fitness.”
Hatton Boxing was founded by four-time World Champion, Ricky ‘the Hitman’ Hatton in 2006. Its academy is the only training provider to be accredited by REPs, CIMSPA, Active IQ and the British Boxing Board of Control.
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