19 Feb 2018
Elemis launches vegan-friendly Superfood skincare range
BY Lauren Heath-Jones
Elemis is expanding its Superfood Facial Oil into an entire vegan-friendly range of skincare with three new products. The Superfood Skincare range includes a Superfood Facial Wash, Superfood Day Cream, Superfood Night Cream and the Superfood Facial Oil, all featuring prebiotics and extracts from greens, grains and superfoods. The range taps into the probiotic trend in skincare, which uses good bacteria as part of a skincare routine to keep the skin healthy. Prebiotics nourish the probiotics, which introduce good microflora to the surface of the skin. The idea is that by helping good microflora to grow, you can influence the good-to-bad microflora ratio. "We’re launching this range as we know what’s good for the body is good for the skin, and nothing packs a more powerful nutritional punch then superfoods,” explains Noella Gabriel, managing director at Elemis. “These nutrient-dense vegan formulas each contain a Superfood complex and a prebiotic, which protects and maintains the skin’s delicate microbiome. The microbiome is the very first defence barrier against environmental stresses that can harm skin vitality so it’s crucial to keep this in balance for good skin health. The super ingredients that run through the range offer holistic nutrition for your skin, and work synergistically with all the foods, juices, and supplements you consume, for exponential benefits." Key ingredients in the line include goji berry, ginger ferment, matcha tea, green mandarin, broccoli seed, daikon radish, cucumber seed, carrot, rosemary, orange, barley, quinoa, flax, rice bran, black seed, chia seed oil, sweet almond milk, wheatgrass extract, kale extract, nettle extract, avocado oil, pumpkin seed, and prebiotic and lactobionic acid.
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