21 Feb 2018
Picsolve signs five-year deal with Caesars Entertainment
BY Alice Davis
Digital content solutions specialist Picsolve has announced a new and exclusive partnership with casino and resorts giant Caesars Entertainment.
The five-year deal means that Picsolve’s latest imaging platform, which uses facial recognition technology to snap visitors at different places throughout their visit, will be installed at various spots in Las Vegas, Nevada.
Visitors can then browse the photos via the Caesars Total Snapshot smartphone app and share and download them.
The technology will help visitors capture special moments at Caesar’s resorts and attractions along the Las Vegas Strip, for example, the High Roller observation wheel and the Eiffel Tower at Paris Las Vegas Hotel and Casino.
“We’re taking our unrivalled experience in theme parks, venues and attractions to iconic Las Vegas,” said David Hockley, CEO at Picsolve. “This landmark contract marks our aggressive expansion strategy, both geographically across North America and into the luxury and gaming sectors, and we’re excited to grow this relationship over the coming years.”
Participating Caesars Entertainment resorts and attractions include Caesars Palace, Paris Las Vegas, The LINQ Hotel and Casino, Flamingo Las Vegas, Harrah’s Las Vegas, Planet Hollywood Resort & Casino, Bally’s Las Vegas and Rio All-Suite Hotel and Casino and The LINQ Promenade.
“Picsolve’s platform will allow our customers to capture, collect and share their digital content using the Caesars Total Snapshot smartphone app – without the need for barcodes or web links,” said Shaun Swanger, Caesar’s vice president and general manager of resort photography. “This seamless process enhances our customer service experience and allows our guests to capture unforgettable moments as they experience all that our Las Vegas properties have to offer.”
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