29 Mar 2018
Gym designers zynk complete dramatic red health club for London's latest Intencity studio
BY Kim Megson
Health club design specialists zynk Design have completed a third Intencity training studio for fitness firm Fusion Lifestyle, which has just opened its doors at Park Road Pools and Fitness, Haringey, London.
The team were briefed by Fusion to transform an existing studio into a dedicated, multi-functional training zone designed to give users “access to a boutique fitness experience.”
The Fusion brand’s distinctive red and black aesthetics have been used across the separate exercising zones within the 100sq m (328sq ft) area. The colour scheme takes its cue from the Intencity concept, which centres around participants using their own heart monitors to track effort during each class, with red indicating the maximum amount of effort possible.
zynk have maximised spatial and commercial potential, creating space for the club to host five classes of different exercise genres at any one time, with up to 16 participants in each. A cohesive route had to be created between each area, and safe and accessible storage spaces added for kit to be kept between classes.
The studio has opened with 30 different high-intensity classes each week and aims to increase this to 60 over a phased period.
“We are delighted that the studio creates a striking focal point within the existing gym and effectively communicates to members that they can expect a different training experience with Intencity,” said Darren Anderson, the brand’s group fitness manager. “As part of the brief, zynk has also future-proofed our brand identity by subtly evolving it without moving away from its core values.”
zynk has designed two previous Intencity studios for Fusion Lifestyle, situated at Southgate Leisure Centre N14 and Robinson's Pools and Fitness, Bedford.
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