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Sansei acquires Vekoma Rides in landmark deal

Dutch rollercoaster maker Vekoma Rides has been acquired by Japanese manufacturing company Sansei Technologies, which plans to expand the Vekoma brand even further worldwide following the deal.

Founded in 1926, Vekoma originally manufactured farming and mining equipment, becoming an amusement ride manufacturer in the 1970s. Offering a wide product range, Vekoma’s catalogue includes rides such as the Junior Coaster, the Suspended Family Coaster, Boomerang, Suspended Looping Coaster, Flying Dutchman and more.

The Osaka-based Sansei – which is listed on the Tokyo Stock Exchange and recorded overall turnover of €225m (US$277m, £196.9m) last year – is primarily known for the manufacturing of amusement rides, stage equipment, and elevators. With the acquisition of Vekoma, Sansei adds to its rollercoaster portfolio, already owning the Utah-based S&S Worldwide in the US.

“In recent years, a solid foundation has been laid, in which safety, innovation, quality and customer satisfaction have served as spearheads of our policy,” said Kees van Biert, chair of the Vekoma Supervisory Board.

“In Sansei, we have found a reputable partner, with equivalent standards and values, who can offer continuity to the company and bring us even further. Through their presence and contacts, we also see opportunities to better serve new regions, such as Japan, Southeast Asia and North America.”

As part of the acquisition deal, no changes will be made to Vekoma’s business strategy, management, terms of employment and the location of the business. Makoto Nakagawa, Sansei CEO, will sit on the Vekoma’s Supervisory Board, with the company continuing to trade under the same name.

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