09 Apr 2018
Functional training studio operator Sweat IT opens first site in central London
BY Tom Walker
An independently-owned functional training studio has opened its doors in Aldwych, central London.
The 38,000sq ft (3,530sq m) Sweat IT is owned by fitness entrepreneur Ben Paul and offers members strength, speed and endurance workouts by combining treadmill training and a large functional rig.
The latter was supplied by EXF and allows up to 20 people to work out at any one time. It includes fully height adjustable chin-up bars, core trainers and an integrated storage for additional equipment.
As well as the functional training area, the studio has a protein bar, chill-out zone and a retail area offering branded grooming products.
Targeting the boutique market, Sweat IT offers a number of membership options, from single, drop-in session passes starting from £21 to monthly passes with unlimited access to classes for £265.
Sweat IT founder Ben Paul told Leisure Opportunities he is currently looking to grow the brand organically.
"We are already looking for more sites within London," he said. "But also want to grow the brand both nationally and internationally."
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