13 Apr 2018
Personal training studio operator Ultimate Performance opens third London site
BY Tom Walker
Personal training company Ultimate Performance has launched its third London gym in Kensington.
UP Kensington joins a portfolio which includes UP City, the inaugural studio opened by CEO Nick Mitchell in 2009, and the flagship UP Mayfair.
As well as the three London sites, there are two further UP-branded studios in Manchester and Cheshire – as well as eight sites outside the UK, in Los Angeles, Dubai, Hong Kong, Singapore, Sydney, Amsterdam, and Marbella.
The latest opening is part of the company's expansion plans with operations now spanning four continents.
The 5,000sq ft (465sq m) Kensington studio will provide bespoke personal training plans designed to deliver ‘maximum results in minimum time.’
Situated in a prime location on Kensington High Street, the gym will target the affluent West London market which includes Notting Hill, Kensington & Chelsea, Belgravia, Holland Park and Knightsbridge.
Nick Mitchell, founder and global CEO, said: “While we continue to expand the UP business across four continents and 13 gyms and counting, it fills me with immense pride and pleasure to be able to launch our third gym here in London.
“UP Kensington has a tough act to follow in both UP City and Mayfair – our two original London gyms which are totems of UP’s training methodology and results-driven ethos."
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