30 Apr 2018
Xponential Fitness to begin international expansion in the UK
BY Tom Walker
US-based Xponential Fitness has revealed plans to take its portfolio of brands global through a master franchise strategy.
The company currently owns a number of franchised boutique brands, including Club Pilates, indoor cycling concept CycleBar, indoor rowing business Row House and StretchLab, which offers personalised stretching services.
Xponential will kick off its global expansion in the UK this year, following a master franchise agreement with entrepreneur Oliver Chipp.
Chipp expects to open at least 30 CycleBar studios in UK over the next five years, with the first studio set to open in London by June 2018.
Xponential Fitness is led by a team of industry veterans who have experience of building fitness brands internationally.
CEO Anthony Geisler developed LA Boxing into a successful boxing, kickboxing and mixed martial arts fitness concept, before selling it on.
John Kersh – who helped grow Anytime Fitness into a global business – has also joined the team as chief international development officer.
"What we're creating at Xponential Fitness hasn't been done before and there's enormous consumer interest in boutique fitness across the globe that we intend to capitalise on," said Kersh.
"We are launching our international expansion by bringing the CycleBar brand to the United Kingdom through a master franchise agreement and expect the UK to be the first of many successful international markets for Xponential Fitness."
Xponential is backed by financial partner TPG Growth, a growth equity platform of alternative asset firm TPG.
Geisler said his long-term plan is to house the "best brands" in every vertical of the boutique fitness industry and cement continued growth both domestically and internationally for each concept.
"With our experienced corporate team helping master franchisees replicate our proven U.S. systems abroad, we offer international entrepreneurs the chance to successfully develop some of America's hottest boutique fitness concepts all over the globe," he said.
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