29 May 2018
TRIB3 to launch flagship studio in Madrid
BY Tom Walker
UK-based boutique studio operator TRIB3 has confirmed plans to launch its "most luxurious site to date" in the Spanish capital, Madrid.
The announcement of the new property comes just days after the opening of TRIB3’s first Spanish site in the city of Barcelona.
The Madrid studio – which is scheduled to open in August – will be 5,000sq ft in size and will have a capacity for 48 people at one time.
It is part of an expansion programme which will look to achieve 50 new openings in the country over the next five years.
Speaking to Health Club Management last month, TRIB3's president, Rod Hill, said the plan is to use the company's core concept – offering high-intensity interval training (HIIT) workouts based on treadmills (cardio), resistance (weights) and intensity (heart rate) – and fine-tuning each new site to cater for regional markets.
"The idea is that we're taking the TRIB3 model across globally, but we're aware that you have to know what's going on with the local market," he said.
"We know that 90 per cent can be exactly the same in every country, but that 10 per cent can really make the difference. We're aware we need to be open culturally to the small nuances you can find in different markets. But the main product will be the same."
The company plans to drive its Spanish growth through a mixture of corporate-owned and franchised-owned studios.
"Our business plan for Spain is to open 50 TRIB3s in five years," Hill said.
"Seven of those will be corporate-owned, and the rest will be franchised sites.
"We will look to use the corporate-owned clubs to open regional areas, so we will put our 'own club' in a regional capital and use it to introduce the brand and use it as a base for expansion."
TRIB now has sites in Sheffield, Leeds, Moscow and Spain, with a launch in the Finnish city of Tampere set for September and Helsinki to follow by October.
“Further announcements will be made in the coming months on new international agreements and partnership as TRIB3 moves towards its goal of opening 15 stores across six countries in 2018 with 30 more studios already planned for 2019," Hill added.
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