11 Jun 2018
Raison d'Etre launches break-up breaks to care for guests going through major life changes
BY Lauren Heath-Jones
Spa consultancy firm Raison d'Etre's (RdE) has named the 'break-up break' as an essential trend for the spa and wellness industries.
Billed as an 'anti-trend' - a wellness idea created by RdE's Think Tank, that aims to offer substantial, long-term solutions with longevity, rather than short-term fads - the break-up break is a type of wellness experience for guests undergoing major life changes. It offers comforting amenities, emotional healing therapies, stress management and life coaching services that cater to guests' emotional needs.
Capitalising on the current trend for Wellness Tourism, break-up breaks are designed to boost health and happiness for guests seeking peace and reflection. The concept has already been implemented in a number of hotels including the Renew Breakup Bootcamp in New York, US; the Ashdown Park Hotel in East Grinstead, UK; and the Mii Amo in Sedona, US.
"We have seen more and more situations in which people going through transition periods in life are seeking comfort and we absolutely see this as a continuing development in the spa industry, as spas increasingly become a source of emotional support and healing for guests," said Annika Jackson, director of Business Development at Raison d'Etre.
"Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up. Spas and retreats are no longer a place to simply 'relax' - the demand for a deeper, more emotionally motivated care is set to rise across the globe," Jackson added.
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