09 Aug 2018 Buzz Gym's new Oxford club brings 'outside inside' with Track and Field Zone BY Tom Walker |
Budget club operator Buzz Gym has opened its fourth club in Oxford. The 18,000sq ft club is the first Buzz Gym to feature the chain's new Track & Field Zone concept – an area where the "outside is brought inside" with an artificial turf floor, training rig, sleds, tyres and HIIT equipment. A grass scent is pumped throughout to mimic an outdoor training environment and the area utilises a heart rate tracking system for members to compete against others and track their own progress. The club, which was launched with the help of a £1.25m funding package from HSBC, will have a capacity for 6,000 members. “The funding from HSBC helped us develop our new Track & Field concept, which we expect will be a hit," said Adam Stowell, Buzz Gym’s CEO. "Oxford is also our biggest gym to date.” The Oxford gym is the first new opening since Buzz Gym signed a deal with equipment supplier Life Fitness, which saw the company introduce a "transformed business model" to help with a UK-wide expansion. The chain will invest and install Life Fitness' premium kit at its sites, as part of plans to combine affordable, no contract gym memberships with a premium fitness equipment offer and high-specification fit-outs. Oxford was the first facility to launch with Life Fitness kit and will be followed by another club in Plymouth. Family-owned Buzz Gym launched its first club in Reading in 2013. Close Window |