20 Aug 2018
Singapore Airlines partners with Canyon Ranch
BY Jane Kitchen
Singapore Airlines and destination wellness brand Canyon Ranch have forged a partnership to help customers on ultra-long-haul travel routes focus on wellness cuisine, rest, relaxation and general wellbeing.
The Canyon Ranch Wellness Architects – a team of experts from integrative medicine, exercise, nutrition and other disciplines – has developed science-based strategies for improved sleep, exercise and stretching, as well as new, nutrition-focused menus, applied specifically to SIA’s 18 hour 45 minutes non-stop service launching in October 2018 between Singapore and Newark, New Jersey, US – the world’s longest commercial flight. The programme will also extend to Singapore-US non-stop services to Los Angeles and San Francisco.
“As a trailblazer in integrative wellness for four decades, collaborating with the world’s most awarded airline that has ushered customers globally for more than 70 years, our affiliation is testimony to heritage brands that continue to innovate,” said Susan E. Docherty, CEO of Canyon Ranch. “We are fortunate to provide transformative wellness to guests on land, at sea and now – in the air, with a partner that is equally committed to their guests’ experience as we are.”
The partnership includes wellness cuisines developed by Canyon Ranch chefs and nutritionists focused on nutrition and hydration, taking into consideration longer flight duration with less body movement.
Canyon Ranch has also created sleep strategies designed to help customers in all cabin classes improve the duration and quality of rest, as well as specific light settings in providing better cabin ambience for rest and relaxation.
Canyon Ranch exercise physiologists lead guided stretching exercises that are accessible via personal seatback entertainment systems to promote relaxation.
“SIA is firmly committed to continually elevating our customers’ experience to be the number one in the industry,” said Singapore Airlines acting senior vice president of customer experience Yeoh Phee Teik. “Our new partnership with Canyon Ranch builds on that commitment, as well as our strong legacy of service, tapping into their deep expertise and science-based recommendations and strategies to deliver an even more comfortable journey for our customers.”
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