17 Sep 2018
The Void signs deal with ILMxLAB to create Disney and Marvel VR projects
BY Tom Walker
Location-based virtual reality specialist The Void has partnered with ILMxLAB – a subsidiary of Lucasfilm – to create five new VR-based attractions featuring IP content from both Disney and Marvel.
The first of the quintet of new experiences will be based on the upcoming animated Disney movie Ralph Breaks the Internet.
Set for launch later this year, the attraction will be followed by another based on an as-yet-unnamed Marvel movie, set for a premiere next year, with the remaining experiences to be announced at a later date.
The new deal extends The Void’s existing relationship with Disney, which resulted in the company creating Secrets of the Empire, a Star Wars-themed experience in 2017.
"The overwhelming success of Star Wars: Secrets of the Empire has made it clear there is a high demand for world-class hyper-reality experiences set within beloved Disney universes," the two companies said in a statement.
Craig Watson, chairman and CEO of The Void, added: “Working with our friends at ILMxLAB to help bring Star Wars fans directly into that galaxy far, far away in such a strong creative process, it became apparent we needed to continue on this path as The Void establishes itself as a leader in location-based entertainment."
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