20 Sep 2018
Boom Cycle to open fifth London site in early 2019
BY Tom Walker
Boutique fitness operator Boom Cycle will launch its fifth site next year.
Scheduled to open early 2019, the new indoor cycling club in London's Waterloo will be located close to the London Eye and is part of the Southbank Place development.
Hoping to utilise the footfall at the adjacent Waterloo Railway Station – which sees 100 million visitors and commuters every year – Boom Cycle will launch its biggest site to date, housing two studios, a retail and shake bar and a full food and beverage area.
The Waterloo studio will also be the first Boom site to hold an alcohol licence on site.
Launched in 2011, Boom Cycle currently operates four sites in London – in Holborn, Hammersmith, Monument and Battersea Power Station.
Since 2014, the company has seen average year on year attendance growth of 47 per cent and average year on year revenue growth of 77 per cent.
The company has revealed plans to expand the brand and last month named industry veteran David Lloyd as its non-executive chair.
According to Boom co-founder Hilary Rowland, Lloyd – who founded David Lloyd Leisure in 1982 and subsequently floated it on the stock market – will help guide the indoor cycling brand's "rapid expansion" and strategic development.
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