12 Oct 2018
American Airlines CR Smith Museum reopens
BY Luke Cloherty
The newly-renovated American Airlines CR Smith Museum in Fort Worth, Texas, has opened its doors following a redesign of the visitor attraction's permanent exhibitions.
JRA provided master planning, concept design, schematic design, and executive media production for the museum alongside Columbus, Ohio-based ROTO , who provided construction documentation, executive media production, fabrication, and project management.
Following the refurbishment, the museum now features an MD-80 cockpit, as well as a new Airline Command Center, which enables visitors to make tough operational decisions, and an exhibition where visitors can try their hand at loading baggage in the quickest time possible.
"Despite how common air travel has become, many aspects of airline operations are still frequently misunderstood," said Uli Das, executive director of CR Smith Museum.
"The redesign takes a fresh approach to explain the inner workings of airline operations and showcases the very people who run American Airlines every day."
The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing. It is the first major redesign in the museum’s 25-year history.
"The daily complexity and magnitude of running an airline every day is truly amazing when you think about it," said senior project director Matthew Wheeler.
"In the end, it’s all about American Airlines’ employees. It’s their combined passion, dedication, and experience that make the world’s largest airline function. Our job was conveying this story in an interactive, educational, and compelling way."
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