19 Oct 2018
Wellness and lifestyle members club opens in London
BY Lauren Heath-Jones
A new wellness and lifestyle member's club with a unique twist has opened in London's Notting Hill.
Designed specifically for families, the club, called Cloud Twelve, features a spa, salon, holistic wellness centre and a plant-based eatery, as well as an interactive learn and play zone for children.
Cloud Twelve was founded by former investment banker and herbalist Jenya Emets, who wanted to bring a host of facilities together to create a holistic 'third space' where families could spend quality time together, improve their health and unwind.
It was designed by Melt Design Hub, a London-based design firm founded by Asif Iqbal and Jean-Paul Blissett. The company was tasked with creating relaxing environments that would effectively marry the different elements of the club, whilst creating seamless, holistic experiences centred entirely around the guests.
Spread across three floors and 1,000sq m, the ground floor is dedicated to the children's zone which features a woodland/nature-themed play area, a creche and art and music classrooms, as well as a central space with a wall illustration by Daniela Terrazzini, and a cafe area.
The first floor plays host to the spa, which boasts four treatment rooms as well as a thermal suite, salon and brasserie. The spa's decor incorporates elements from South East Asian and Japanese culture, a nod to Emets travels, including a bespoke cherry blossom (Sakura) motif that is used throughout.
Asif Iqbal, design director at Melt Design Hub, said: "This is the first time that five different environments, in particular a spa and a children's play zone, have been integrated together under one roof. By working closely together with Jenya Emets, we have been able to create one seamless holistic experience and have thrived from this challenge."
"This ground-breaking sanctuary is the ideal location to bring together like-minded friends and families," Iqbal added.
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