14 Nov 2018
IAAPA 2018: WhiteWater and Cirque du Soleil announce plans to 'redefine' waterpark experience
BY Tom Anstey
WhiteWater West and Cirque Du Soleil have announced a brand new partnership to bring Cirque-themed waterparks to life in multiple locations worldwide.
Revealed during the IAAPA Attractions Expo, plans for Cirque du Soleil attractions created by WhiteWater are currently being developed, with multiple parties interested in the concept.
"At Cirque du Soleil we're always looking for the next breakthrough," said Martin Boudreau, president and executive producer of Parks and Hospitality at Cirque du Soleil.
"In our respective industries, WhiteWater and Cirque du Soleil have always pushed the limits of what we can do. Together, we will redefine the waterpark experience by delivering a spectacular attraction and entertainment experience to our guests.
"It's not just about bringing wonder and excitement to the masses, it's also about taking live entertainment to the next level."
WhiteWater's Paul Chutter revealed during the press conference that the company is currently in discussions with two interested parties to develop the concept, with a wider plan to build Cirque du Soleil parks worldwide under a franchise model.
"This is a brand new concept," he said. "It's very much our intent to distribute this to locations worldwide. Watch this space."
Check back with Attractions Management during the week for all the latest breaking news coming from IAAPA 2018.
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