21 Dec 2018
Lionsgate Entertainment World to open in China next year
BY Luke Cloherty
The Lionsgate-themed immersive experience planned for China, Lionsgate Entertainment World, is to open next year, its developer has announced.
Stretching to five-and-a-half acres, the centre will include attractions, dining, and retail themed around Lionsgate film franchises that are popular in China, including The Hunger Games, Twilight and Escape Plan.
The experience will be located just by China’s border with Macau, in Zhuhai, and is being developed by Zhuhai Hengqin Laisun Creative Culture City Co. It has been created by experience designers Thinkwell.
There will be around 30 attractions on offer to visitors at the centre, among them media-driven simulations and virtual reality experiences.
Lionsgate Entertainment World general manager Selena Magill said: "Lionsgate Entertainment World aims to become a multifaceted destination by engaging guests through storytelling, as well as encouraging participation and social activities with opportunities for plenty of personalisation.
"By working closely with our international partners, as well as creating immersive entertainment attractions featuring blockbuster movie properties, we expect guests in the Greater Bay Area to enjoy sensational experiences with their friends and families at Novotown."
There are currently a number of Lionsgate attractions in the offing globally, with a theme park planned for South Korea, another planned for the Philippines and an entertainment centre planned for New York’s Times Square, which is being worked on in collaboration with Spanish operator Parques Reunidos.
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