07 Jan 2019
Massage Envy and Cortiva form national partnership in the US
BY Jane Kitchen
US spa franchisor Massage Envy has entered into a partnership with Cortiva Institute, the US’s largest group of dedicated massage therapy and skin care schools, with 29 campuses in 12 states.
This partnership paves the way for broad collaboration between Massage Envy franchisees and their local Cortiva Institute campuses to both enrich the student experience and support employment outcomes, including creating opportunities for students to interview for positions in Massage Envy's more than 1,150 locations in 49 states.
"Our growth is fuelled by talented, caring therapists and aestheticians, and this national partnership gives Massage Envy franchised locations access to graduates who have received an outstanding education," said Joe Magnacca, Massage Envy CEO. "We're dedicated to helping professional service providers build rewarding, long-term careers in the industry, and we look forward to working with Cortiva Institute to provide students with more support to do just that."
In addition, Cortiva Institute will promote Massage Envy's commitment to self-care as part of their curriculum, introducing students to the importance of self-care early on.
"For years, Cortiva has provided our students with the highest level of training and the best career opportunities, so partnering with Massage Envy franchisees – who are collectively the industry's largest employer – makes perfect sense," said Steve Salzinger, president of Cortiva Institute. "With an alumni network over 100,000 strong, Cortiva Institute prepares more licensed massage therapists and aestheticians than any other school."
In the coming year, Massage Envy franchised locations are expected to hire more than 3,500 professional massage therapists and aestheticians.
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