10 Jan 2019
Neutrogena debuts personalised, 3D printed face mask
BY Jane Kitchen
As wellness and skincare get more and more high-tech, the Consumer Electronics Show
(CES) in Las Vegas is proving to be the launchpad for new innovations in the spa and beauty market.
This week at the CES, skincare brand Neutrogena has unveiled a new personalised 3D printed face mask, the MaskiD, which users create from a smartphone selfie.
"Neutrogena MaskiD marks one step towards a new model of product development where we find innovative uses for the latest technology, such as digital imaging, skin analysis, and 3D printing, to give consumers new ways to achieve their best skin ever,” said Dr Michael Southall, global R&D lead at Johnson & Johnson Consumer Inc, Neutrogena’s parent company.
The MakiD is powered by user data, starting with the shape of the mask itself. Using a smartphone 3D camera, the user snaps a selfie to create a precise, multi-dimensional map of her face and the exact measurements and shape of her nose, space between the eyes, lips, and other unique physical characteristics.
Next, personalised data from the Neutrogena Skin 360 system analyses the skin's needs, making a recommendation for what ingredients will be most beneficial and where.
Finally, using a proprietary 3D printing process, high-efficacy ingredients are printed onto the custom-fit hydrogel mask on the zones of the mask where they will deliver the greatest benefit for that individual.
"Women who embraced our Neutrogena Skin 360™ personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin — and they told us they want more," said Sebastien Guillon, global president of beauty for Johnson & Johnson Consumer Inc. "They wish they could find personalised skincare solutions that address their skin's unique needs, and we believe that sheet masks are the perfect opportunity to deliver on this unmet need."
Neutrogena Maski will be sold exclusively on Neutrogena.com to consumers in the US beginning in Q3 of this year.
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