16 Jan 2019
Mondrian London rebranded as Sea Containers London following Lore Group acquisition
BY Lauren Heath-Jones
The Mondrian London Hotel has been rebranded as Sea Containers London, following its acquisition by international hospitality firm Lore Group.
Previously operated by sbe, owner of the Mondrian brand, the hotel's new name is a tribute to its setting inside the iconic Sea Containers House on London's South Bank.
Managed by the Lore Group, the hotel will continue normal operations throughout its transition, with much of its features and facilities – including the Agua Spa, Curzon Cinema and Sea Container Restaurant – remaining unchanged by the acquisition.
Planned changes include the relaunch of both the Dandelyan and rooftop bars. The Dandelyan bar will feature a brand new concept developed by Ryan Chetiyawardana, AKA Mr Lyan, while the rooftop bar, formerly the Rumpus Room, will be renamed 12th Knot. Both bars are expected to reopen in March.
A number of small interior updates have also been planned, with the hotel expected to retain many aspects of its original design, created by architect Tom Dixon.
Additional changes include an overall rebrand, offering a 'fresh graphic identify' and playful sense of humour, while new staff uniforms, reflecting the "golden age of transatlantic travel mixed with the contemporary street style of the South Bank" will debut.
Billy Skelli-Cohen, CEO of Lore Group, said: "We're very excited about this new era and next step in the hotel's story. Our incredible hotel team will continue to offer guests an unrivalled experience at Sea Containers London. We have lots of initiatives in the pipeline and look forward to welcoming all our guests in 2019 and beyond."
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