Printed from : The Leisure Media Co Ltd

14 Feb 2019

Raffles launches new Sleep Rituals programme
BY Jane Kitchen

Raffles launches new Sleep Rituals programme

Raffles Hotels & Resorts has launched a wellbeing programme designed to help guests unwind and get a peaceful night’s rest.

The new Raffles Sleep Rituals service will be piloted during the turndown service at four locations: Raffles Dubai, Raffles Makati, Raffles Seychelles and Raffles Europejski Warsaw.

The slumber-inducing rituals will provide guests with an eye pillow made from DreamSoft linen, calming goodnight cards that encourage mindfulness and contentment before bedtime; as well as a five-minute sand timer, engraved with their personal details, to help them unwind before they drift off to sleep.

Raffles has also partnered with skincare brand Aromatherapy Associates to create a Deep Relax oil that is unique to its Sleep Rituals experience. Made from a blend of vetiver, sandalwood and chamomile, ingredients designed to help calm the mind and restore regular sleep patterns, the oil is create to promote sleep and alleviate the restlessness associated with jet lag.

Additional sleep-enhancing amenities will be available to guests staying in premium and deluxe rooms. Extra benefits will include a sleep kit and a menu of food items carefully selected to help guests mitigate the effects of travel, stress and jet lag.

The Sleep Rituals have been developed as part of Raffles Hotels & Resorts’ wellbeing strategy, a global blueprint for guest wellness that encompasses three core pillars including; Serenity: creative rituals throughout the guest journey; Design with Harmony: creating spaces with wellness in mind and incorporating elements of wellness design such as Feng Shui and biophilia; and Pleasure: exploring the relationship between nutrition and wellbeing.

“Modern travellers are challenged with hectic schedules and time zone changes, which disrupts their sleep patterns and can impact their physical and mental wellbeing,” said Lindsay Madden-Nadeau, global well-being director for Raffles. “Our new Sleep Rituals, part of the global wellness programme at Raffles, provide guests with an unmatched relaxation experience, supporting their emotional wellbeing throughout their stay.

“We are committed to providing innovative services that ensure our guests feel welcome and understood, valued and cared for at all times and our new sleep initiative is testament to that, offering what many crave most during their travels – the chance to rest and rejuvenate. Following a successful pilot, we will look into expanding this initiative in more hotels,” continued Madden-Nadeau.

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