19 Feb 2019
Active Nation relaunches former Fit4Less site – plans 10 new openings
BY Tom Walker
Leisure trust Active Nation has opened a new club in Long Eaton, Nottingham.
The operator acquired the site from Fit4Less in December 2018 and the venue becomes the operator's 20th in the UK.
Active Nation has transformed the former budget club by installing a range of new equipment and facilities, including a new 80-station gym and a virtual exercise space offering classes provided by Fitness on Demand.
The 7,000sq ft club also houses a large CrossFit style multifunctional area with tyres, ropes and kettlebells.
According to Mark Learnihan, Active Nation's business development director, the opening is part of an ambitious expansion push.
“The purchase of Active Nation Long Eaton is part of our ongoing growth strategy," he said.
"By the end of March 2020, we will have 30 clubs across the UK.
"Our recent growth includes the purchase of a leisure site in Runcorn, trampoline park in Basingstoke and a boutique gym offering in Lymington, all late 2018.
“As a charity, we are still very much focused on the local authority partnership model, working with partners to manage their facilities, but owning venues allows us to expand our message to new communities much quicker and in formats away from the traditional leisure centre environment.”
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