28 Feb 2019
Japanese beauty house opens Paris salon
BY Jane Kitchen
Lenor Japan will open its first beauty salon, EN, this spring in the Odéon district of Paris. EN will offer customised facial treatments from its range of about 100 products and essences, all of which are prepared by hand.
After a personalised skin consultation, the salon will offer three different treatment options: a 45-, 60-, or 80-minute course. In addition, it will be possible to add optional foot and body massages.
Every product applied at EN is adapted to the customer’s specific skin. After an in-depth skin consultation, the staff will recommend and select the most suitable ingredients to create the best blends for each customer.
Ingredients include extracts of organically grown plants, scrubs from precious rock salts, and powders from Japanese tea leaves.
EN uses Oriental aesthetic philosophy to pinpoint reasons for unhealthy skin, including posture, habits or diet, and marries traditional French creams with Oriental massage techniques similar to Shiatsu.
“I decided to open our first beauty salon in Paris rather than in Tokyo because this, to me, is the rightful beauty capital,” said Jun Matsuoka, president of Lenor Japan. “I hope that this salon will be the first of many.”
Founded in 1999, Lenor Japan celebrated its 20th anniversary in January. The company headquarters are located in Tokyo. Among the company’s brands, EN is the first that has been established overseas. If the concept succeeds in Paris, the company aims to launch the brand in other markets.
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