15 Mar 2019
Gympass signs deal to provide fitness to workspace giant IWG
BY Tom Walker
Corporate fitness sales specialist Gympass has secured a partnership deal with IWG, one of the world’s largest workspace providers.
The partnership will allow the 100,000 members and 1,000 staff of IWG’s brands – which include Regus and Spaces – to benefit from access to Gympass' platform of 1,700 fitness venues across the UK and a further 40,000 venues globally.
IWG offers flexible workspaces and, according to Michael Holmes, group commercial director, it needed a fitness partner who "complemented the lifestyle of their workers".
"This deal will enable our staff and members to have flexibility," he said.
"At IWG, a core focus is how we can help members to be as productive and successful as possible. Health and wellbeing is a key driver of productivity, and through this partnership with Gympass, we are able to increase the number of active people among our members and staff, removing the barrier of price and providing them with the ability to exercise both at home and near the workplace.”
A recent survey by IWG found that 70 per cent of global employees work remotely every week and more than half do so for at least half of the week.
The growth of flexible workspaces has required businesses to adjust their benefits package, particularly within fitness, to ensure that it’s tailored to today’s modern workforce.
As part of the deal, Gympass and IWG’s senior management team will be hosting a series of initiatives to ensure engagement within the organisation and encourage higher activity levels.
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