27 Mar 2019
Disney’s NBA Experience to open in August
BY Luke Cloherty
Disney’s NBA Experience at its Disney Springs leisure district in Orlando, Florida, will open on 12 August 2019, the basketball league has confirmed.
Replacing DisneyQuest, the experience has been inspired by the modern architecture of NBA arenas across the US and will include interactive games and competitions, immersive NBA video productions and interactive experiences, a retail store and a restaurant sitting adjacent to the main building.
Stretching across 44,000sq ft (4,000sq m) and two floors, the NBA Experience will also offer photo ops, trivia challenges and skills exercises, and will give visitors a hands-on taste of life as a professional player.
The attraction has been developed by Walt Disney Imagineering in collaboration with the NBA and is inspired by the league’s 29 arenas, such as the Staples Centre in Los Angeles, New York’s Barclays Centre and Boston’s TD Garden.
"The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year," said Salvatore LaRocca, president of Global Partnerships at the NBA, speaking at the end of last year.
"The NBA Experience will be a destination for basketball fans from all over the world and we are excited to partner with Disney to bring new and lifelong fans closer to the game."
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