05 Apr 2019
thespa at Birmingham's The Cube reopens following £500k revamp
BY Lauren Heath-Jones
thespa at The Cube, a mixed-use development in Birmingham, UK, has reopened following a £500k upgrade that has seen the addition of more treatment rooms and new experiential facilities.
Works included an expansion of the relaxation and quiet areas, which now features soft lighting and more double and single loungers, as well as canvas cocoons, to give guests a luxurious space to relax in between treatments.
Two traditional Arabian rasul treatment rooms, offering a relaxing detox experience through the combination of mud, steam and heat, have also been added.
thespa has also announced a new brand partnership with luxury skincare brand Elemis. Not only will the spa expand its treatment menu to include treatments from the brand but a flagship store will open on site.
Jennifer Butters, spa manager, said: "There has been a steady rise in the demand for spa days so it's great news that we can now accommodate more people looking to make the most of their leisure time."
"We are always looking at ways in which we can improve what we provide our guests and the extension of the quiet zone is something we've been wanting to do for some time."
"We've created the perfect environment where people can look forward to and enjoy some 'me time' while getting away from the hustle and bustle of daily life," Butters added.
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