09 Apr 2019
Honor Yoga looks to double its footprint in 2019 – targets 100 US sites by 2023
BY Tom Walker
Yoga studio operator Honor Yoga has revealed plans to expand its footprint and stretch its presence across the entire US market.
The chain, which currently operates 10 sites in the state of New Jersey, has set its sights on a nation-wide expansion push driven by franchising.
It currently has 25 locations in "various stages of development" in North Carolina, California, Florida, Ohio and Indiana – all of which are due to open by the end of the year.
In total, the brand plans to open 100 studios by 2023.
Founded by entrepreneur Maria Turco, the operator is looking to tap into the rapidly growing popularity of yoga in the US.
According to the Yoga in America Study, conducted by Yoga Journal and Yoga Alliance, the number of American yoga practitioners has grown by more than 50 per cent since 2012.
According to Turco, Honor Yoga seeks to disrupt the popular model of yoga studios by providing yoga to all.
She said she was "tired of box-like studios" and sought to establish an "accessible yoga studio with eco-friendliness in mind".
"Yoga is the most popular alternative health approach in the United States," Turco added.
"With approximately 37 million adults practising yoga, that number is projected to continue growing to more than 55 million by 2020.
"With yoga's increasing popularity, we are emerging as a differentiator from other studios in that we provide a welcoming space for every yogi.
"We're not centred as a fitness brand, rather we focus on the holistic wellness approach through the practice of yoga and meditation.
"From our class offerings to our non-profit arm, Honor Yoga Foundation, we make yoga accessible to all, which in the current industry space is revolutionary."
To help with the growth plans, Honor Yoga launched its franchise operations in partnership with brand investor AP Franchised Concepts.
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