03 May 2019
Emma Pridding joins UK Spa Association
BY Lauren Heath-Jones
Emma Pridding, the Spa & Leisure Revenue manager at The Spa at Carden, has been appointed to the
board of the UK Spa Association (UKSA).
Pridding, who has more than 20 years experience in the UK spa and hospitality industries, will join the board as part of its benchmarking team, which offers insight into four key areas of the business: treatment revenue per hour, retail revenue, conversion, treatment room utilisation and therapist utilisation.
The benchmarking service is designed to enable members to gain new understanding of their business operations and provides a comprehensive monthly report, analysing the client's business as it currently sits within its competitive set and offers new ways to drive business.
In her new role Pridding will be responsible for promoting Benchmark both in UKSA and across the wider industry. She will also be responsible for setting the key performance indicators that will be used in the benchmarking process to evaluate the success of an organisation before measuring these results against competition and the wider industry.
UKSA's ultimate objective is to increase market growth for the spa industry as a whole and has recently invested £10m in the business, which includes the development of benchmark. Its current goal is to grow its membership, as well as promote positive practices, with an emphasis on health, social and economic wellness and wellbeing across the UK spa industry.
Pridding said: "I am delighted to be part of an organisation that is committed to growing and supporting the spa industry - joining the UKSA board is an exciting opportunity for both the industry and Carden Park."
"I look forward to encouraging industry operators to use the Benchmarking service as it is a fantastic resource, the more people who contribute, the more data there is available and the more valuable it will be."
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