05 Jun 2019
Hannah Lanel launches new boutique concept in London's King’s Cross
BY Andrew Manns
Hannah Lanel has opened The Fore – a new model of boutique gym offering two instructors per class – in London's King’s Cross, an increasingly residential area of the city.
The Fore is part of a growing trend towards combining upscale interiors with fitness to create a new business model for customers who are willing to pay more to work out in a designer environment.
The business model at The Fore is groundbreaking in that each class has two instructors – one to lead the class, and the other to adjust form, to ensure exercises are done with anatomical and functional accuracy.
Offering a number of personal and group training programmes, the boutique occupies a total area of 5,500 sq ft (511 sq m) and features a Technogym-equipped gym with a focus on the Skillmill treadmill, studios, a juice bar, café, retail area, and workshop rooms.
"We break down barriers to exercise and get people moving properly,” Lanel told HCM magazine.
"This intelligent approach to training means that people quickly come to know about training frequency, intensity, and functional fitness."
Read the full interview with Hannah Lannal in the June issue of Health Club Management here on digital.
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