13 Jun 2019
The Gym Group offers free memberships to 'stressed teenagers'
BY Tom Walker
The Gym Group has launched a marketing campaign targeting teenagers who are in the midst of their exam period.
The budget chain is offering free six-week memberships to 16 to 18-year-olds, with the messaging suggesting that joining a gym can help them combat exam-related stress. The offer will run until the 16 July and will offer teenagers access during off-peak hours – from 9.30am and 4pm, seven days a week.
In a statement, The Gym Group said: "The idea is to offer teenagers the opportunity to clear their heads and energise before and after their exams."
The offer has been made available across the group's 160-strong portfolio of gyms.
The campaign follows research by the operator, which suggested that 77 per cent of teens feel that exams and revision cause "increased levels of anxiety and stress" – and that 80 per cent believe that exercise helps to overcome feelings of stress and improve confidence.
To learn more about the campaign (or to sign up), click here for The Gym Group.
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