27 Jun 2019
UK Spa Association reports significant membership growth
BY Lauren Heath-Jones
The UK Spa Association has reported a 25 per cent increase in new spa operator members since January 2019, after implementing a new growth strategy at the beginning of the year.
Designed to meet the needs of its growing membership, the strategic plan is based on five key pillars - Spa Line (a helpline for spa professionals), Events, Benchmarking, Campaigns and Work for Wellness - which aim to offer long term solutions to make the spa industry more profitable and sustainable.
It has demonstrated an upward trajectory for UKSA, which has also reported a number of 'pioneering' developments, including the its indpenedent industry KPI Benchamarking project, Spa Directors Assemblies and its National Spa Week campaign, in additional to significant membership growth.
Additionally, the association has announced that Lisa Barden has stepped down as chair of UKSA, after just a few months in the role. Barden has been replaced by beauty business strategist Adam Chatterey, while long-term board member Chrstina Hartigan has taken on the role of vice chair.
"I'm delighted to be tasked with taking UKSA to the next level. We are, of course, incredibly disappointed to see Lisa Barden step down as chair, but recognise that she has committed so much of her life to getting the association to where it is today, more than it could ever be reasonable to expect from one individual in their lifetime. We owe her enourmous thanks," said Chatterley.
Alongside Chatterley, UKSA has made several new appointments, including Juliet Wheater, to raise brand awareness and manage its commercial escalation.
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