01 Jul 2019
GSN launches research programme
BY Jane Kitchen
The Green Spa Network (GSN) has launched a sustainability research survey to collect information from its members regarding their environmental efforts in their businesses.
The first surveys started in January 2019, and the organisation says the response has been positive. Since then, monthly surveys have been collected and have given GSN insight into where its members are and how to best direct them on their sustainability journey.
“We’re thrilled to be bringing of-the-moment data on green or related topics to GSN members and the wellness community,” said Bonnie Baker, board president.
Conducted surveys have been geared towards gaining knowledge to increase members’ ability to successfully transform their businesses into a socially and environmental responsible leaders in the wellness industry. A few of the findings show GSN that:
• 84 per cent of members say consumers are choosing brands because they are green
• 28 per cent of members have a sustainability officer or a green team
• 57 per cent of members say time is the biggest challenge to being green
• 40 per cent of members say lack of money is the biggest issue to being green
Baker said GSN’s member feedback has been instrumental in the organisation’s direction moving forward, and continued research will help gear its events and educational resources to better serve its members success in making a positive change for the planet.
“By creating a quarterly infographic and sharing with our members, the industry, and the press we hope to inform decisions on sustainability in real time,” added Joanna Roche, executive director of GSN.
To participate in GSN’s monthly surveys to better their work in sustainability outreach, sign up for their email list by visiting www.greenspanetwork.org.
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