16 Jul 2019
Premier Global NASM secures lucrative Pure Gym deal
BY Tom Walker
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider.
The partnership will see Pure Gym personal trainers receive discounts on Premier Global NASM’s portfolio of CPD courses, while the training provider will benefit from the volume provided by Pure Gym's workforce.
“Pure Gym currently engages more than 2,300 personal trainers across our 230 sites,” said Rebecca Passmore, COO at PureGym.
“Over the next five years, we plan to grow our portfolio to more than 500 sites, creating a huge challenge to attract and retain large numbers of job-ready fitness professionals.
"We have partnered with Premier Global NASM to create a supply chain of fit for purpose personal trainers, ready and able to serve our 1,000,000 plus members."
Pure Gym trainers will be encouraged to attend Optimum Performance Training (OPT) workshops hosted by various Pure Gym sites around the UK, where Premier Global NASM tutors will conduct practical hands-on sessions.
Premier Global NASM will also actively market to Pure Gym members.
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