23 Jul 2019
Gold's Gym parts ways with master franchisee for UAE and Oman
BY Tom Walker
Fitness operator Gold's Gym International has parted ways with master franchisee Al Ahli Holding Group, which oversaw the operations of 14 branded clubs in the United Arab Emirates and Oman.
Gold's Gym has now stepped in to support the locations, which are being operated under existing management teams and fitness staff.
Adam Zeitsiff, Gold's Gym CEO said that “several Emirati parties” have already come forward with the view of taking over the master franchise rights.
"For nine years, the management teams behind these gyms have done an outstanding job of delivering the best in fitness service to their members, resulting in the strong presence Gold's Gym has in the UAE market today," Zeitsiff said.
"Because of this, several parties have already come forward expressing interest in acquiring the master franchise rights to continue growing the brand by taking it to a new level in the region and beyond.
"We hope to have that process completed in the very near future, and we look forward to growing Gold's Gym in this market with a new partner."
He added that the split with Al Ahli does not affect Gold's Gym's plans to open additional locations in the region – which include introducing the boutique Gold's Studio concept to the market.
"The company is dedicated to growing the market to its full potential," Zeitsiff said.
Gold's Gym is one of the world's largest fitness franchises, with more than 700 locations across six continents.
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