25 Jul 2019
Corporate Fitness Works launches new health club design division
BY Tom Walker
Corporate Fitness Works (CFW) has launched a new fitness club design division, responding to demand from commercial real estate owners and developers wanting to include a fitness element in their projects.
US-based CFW has carved out a market in developing and managing custom health clubs and programmes for large corporations, such as New York Life and Volkswagen.
It has now, however, launched a new division called CFW Design to cater for the increased demand from developers wanting to create onsite fitness facilities at a range of projects – from hotels to large-scale office parks.
"Our goal is to maximise fitness centre spaces in a cost-effective way for property owners, while focusing on the clientele that will be using them," said John Ruyak, President of CFW Design.
"The design and equipment we recommend for a busy hotel with white-collar business people might be different than what you'd see at an office building with millennials."
Ruyak added that CFW's approach will be based on the data and trends the company has gleaned from operating more than 100 fitness centres in 23 states.
"Well-designed gyms give commercial property owners and developers a competitive edge through attracting and retaining tenants," Ruyak said.
"But building a fitness centre requires more thought than just stacking the centre with treadmills: every detail matters, from ensuring privacy when locker room doors swing open, to anticipating how gym-goers will step off their treadmills."
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