29 Jul 2019
Sport is GREAT campaign kicks off Team GB preparations for Tokyo 2020
BY Tom Walker
A new marketing campaign has been launched to showcase the "best of British sport" around the world.
The ‘Sport is GREAT’ has been timed to mark one year to go until the Tokyo 2020 Olympic Games and will see posters and promotional materials being displayed in large cities around the world.
Designed to promote British sport to a worldwide audience, the government campaign is being supported by the British Olympic Association (BOA) and UK Sport.
There will also be a domestic campaign, with the aim of "inspiring the nation to get behind Team GB" ahead of the 2020 Games.
In a statement, a spokesperson for UK Sport said: "The Government is using its most successful ever international campaign, the GREAT Britain & Northern Ireland Campaign, to promote British sport internationally.
"New posters and promotional materials featuring the Team GB athletes will be seen by millions of potential visitors, business people and decision-makers overseas.
"The campaign will be a powerful demonstration of the UK’s capacity to inspire millions of people around the globe through sport."
Team GB finished second in the medals table at the Rio 2016 Olympic Games with 67 podium finishes – and the government is hoping for a repeat performance next year.
"Olympic sport is something at which we are genuinely world-class and Team GB want to use Tokyo 2020 to bring the country together and make it proud of its athletes once again," said Sir Hugh Robertson, chair of the BOA.
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