Printed from : The Leisure Media Co Ltd

06 Aug 2019

Red Door Spa rebrands to Mynd
BY Jane Kitchen

Red Door Spa rebrands to Mynd

After more than 100 years in the spa industry, US-based Red Door Salon & Spa has undergone a comprehensive rebrand and will now be known as Mynd Spa & Salon.

Mynd Spa & Salon will have a new look and feel, signifying an opportunity to grow and evolve the brand, expand service offerings, and partner with additional and innovative product lines, the company said.

It will offer a streamlined menu of tailor-made beauty and wellness services featuring the same seven self-care areas – massage therapy, body treatments, skincare, nail care, haircut and color, makeup, and waxing – at the company's 26 locations nationwide.

New retail brands from female- and family-owned businesses, including cosmetics companies Rodial and Delilah and skincare brands Babor and Dr Dennis Gross, will be introduced in-store and online.

The company said that Mynd believes that beauty is intrinsically connected to wellness – both of the body and of the mind – and is dedicating itself to using its resources to support guests' overall wellbeing, not simply their outward appearance.

Realising the life-changing potential of personalised self-care, Mynd invites guests to "drown out the noise" of the stressors and influences around them and find the path that's unapologetically right for them.

"In a world where self-care is an increasingly vital need – where the cause-and-effect between self-care and health and wellness is so clear – we're thrilled to offer services that have the ability to tangibly improve our guests' lives," said Todd Walter, Mynd’s CEO. "While proudly embracing our roots as The Red Door – more than 100 years in the spa and salon space – we're excited by the far-reaching potential of this evolution of the brand. With new product lines and services, an introspective articulation of our core values -- and new values -- and an innovative focus on personalising self-care, we're looking forward to supporting our loyal and ever-growing community."

The existing 26 locations will undergo renovations in waves separated by region, to be completed in 2020. At the renewed Mynd Spa & Salon, guests can expect to see a soothing colour palette, warm textures, and airy spaces.

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