12 Aug 2019
Leicester City stadium expansion to create 'international venue'
BY Tom Walker
Leicester City Football Club has appointed Legends International to undertake a research project which will underpin plans for the proposed expansion of its King Power Stadium.
The research process is part of a long-term plan to increase the capacity of the 32,300-seat stadium – and to establish the venue as a host for a range of international sporting events.
“Rather than simply increasing capacity, our aim is to transform King Power Stadium into a world class sporting and events destination, opening a range of options, now being explored as part of our longer-term development," Said Leicester City CEO Susan Whelan.
"Supporter and stakeholder insights will help us to sharpen our focus based on meaningful intelligence and will ensure that we deliver the best facilities for our fans, and for the city of Leicester.”
Legends has also been tasked with providing the club with a better understanding of supporters’ matchday routines and preferences which will, in turn, assist the club in planning the development of fan-orientated facilities and enhance the matchday experience.
Legends International has worked on a wide range of high-profile projects – including developing retail strategies for the Rio 2016 Olympics and designing the services for The View From The Shard.
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